Marketing and customer service are as important to business success as almost any other process. Businesses can never stop marketing; however, that doesn’t mean wasting valuable time or money on marketing efforts. A robust customer relationship management (CRM) solution is a powerful tool that can improve sales, marketing and customer service activities, without being a burden on your budget.
Modern CRM solutions like Microsoft Dynamics CRM offer a more efficient way to monitor the sales process, marketing activities and customer needs. Streamlining these operations improves productivity, saving time and money. Here’s what else you can expect:
- Enhance sales:Streamline the sales cycle and add consistency to these processes by using Microsoft Dynamics CRM as your foundation. Capture potential leads, then qualify them by the likelihood they’ll lead to a sale. You can automate assignments to the sales professional best suited for a particular client, project or product interest. Automatic notifications can be used to alert your team to the next step in the process, ensuring that leads aren’t lost and that customers receive prompt responses at each touchpoint.
- Strengthen marketing:Businesses can waste a lot of time and money on marketing efforts that don’t pay off. Track leads, sales and other customer or prospect feedback with each marketing campaign with Microsoft Dynamics CRM. Feedback can suggest which forms of marketing are most effective for certain products or which ones are engaging customers. You can also connect to several popular social media sites to listen to what is being said about your business or products, as well as strengthen branding and build relationships with customers.
- Improve customer service:After creating a detailed customer account in Microsoft Dynamics CRM, your sales and customer service teams can access information in just a few clicks. There’s no need to put a customer on hold to look up information in a file or ask their designated representative to call them back. The data is right at the fingertips of your front-line employees and when they can answer questions or take new orders on the spot, customers will be happy.
Marketing and sales are essential activities for any business, but can also be time-consuming and distracting from other management tasks. Contact OTT, Inc. for more information about using CRM to improve sales, marketing and customer service activities.