Without customers, your business won’t get very far. Right now, you and your sales team might be able to stay on top of existing customer needs and look for new opportunities. However, there will come a time when there are too many leads to remember and you might start dropping the ball with your current customers. A customer relationship management (CRM) solution offers...
OTT, Inc. Blog
How to Work Faster and Smarter, Not Harder In this digital era, businesses have little choice but to work faster and smarter. That doesn’t mean you have to work harder. With a strong digital foundation, you can position your business for more efficient operations and strong growth. Modern systems, like Microsoft Dynamics 365 offer a whole new level of flexibility. Learn how you can...Read more
Are Your Social Marketing Campaigns Making Cents? Marketing and advertising have evolved greatly as new social channels continue to demand your attention. Does a business even exist if it doesn’t have a social media presence? In many cases, probably not. However, just having a social media presence doesn’t mean guaranteed success. To the contrary, you could be wasting valuable time and efforts on marketing in a social...Read more
What exactly is your measurement for success? Is it found in revenues and profits, meeting sales quotas, customer satisfaction or something different? There could be any number of key performance indicators (KPIs) that show business is heading in the right direction or the wrong one. However, capturing and understanding these metrics can be challenging. Secondly, using them to drive growth and success could be even more...Read more