3 Benefits of Deploying Customer Relationship Management (CRM)

Customer relationship management (CRM) technology isn’t only available to larger enterprises with big budgets. This powerful technology has become more affordable for small and medium-sized businesses—it’s quick to deploy and delivers a competitive edge. While there are many benefits to this modern technology, we discuss the top three benefits of deploying CRM below.

This CRM Isn’t Just Another Sales Management System

Many businesses use some sort of sales management system to manage customer relationships. This is a step up from allowing sales professionals to use their own personal, manual methods. However, disparate systems are still disparate. Without seamless integrations, it remains difficult for your leadership team to analyze and understand sales data by product, region or sales professional.

CRM is impressive technology and it’s getting stronger. Microsoft Dynamics CRM is now Dynamics 365 with powerful, cloud-based applications for Sales and Customer Service, social engagement and more. This all-inclusive solution is fully integrated across your organization, including Microsoft Office applications and other systems. Here are three ways Dynamics 365 offers an edge:

  1. Reduces costs while increasing productivity: Cloud-based systems remove the need for additional hardware or servers on-premises. Maintenance, updates and other support are also shifted from your IT department onto your cloud provider. This frees up your IT staff to investigate other technology to strengthen business processes. Microsoft Dynamics 365 can be used by any employee, at any time, and on any popular mobile device, desktop or tablet. Sales professionals, field services teams and other employees can enter and access data while in the field or meeting with customers. This bridges the gap between the office and remote workers, improving productivity on both ends.
  2. Provides a 360-degree view of customers: Sales and customer service teams can easily capture and access data regarding customers. From sales orders, phone calls or marketing materials, every communication can be entered and accessed for every customer. Automatic alerts can be used to notify sales professionals when it’s time to follow-up with a customer, for example, after products have been delivered or after a promotion has been offered. Constant attention and quick response to customer needs shows the level of response that is expected in today’s fast-paced marketplace.
  3. Boosts sales and profitability: Business intelligence features in Microsoft Dynamics 365 are the keystone of this powerful technology. Role-tailored dashboards, innovative charts and other visualizations, as well as detailed reporting features highlight the key performance indicators (KPIs) your business leaders need on a moment’s notice. Detailed views of product sales, customer activities, financial activities and other data empowers leaders to identify new ways to boost sales and improve profitability.

Take Advantage of More Modern CRM

Business technology is constantly evolving and Dynamics 365 is a shining example. This affordable, scalable solution is ideal for businesses that have outgrown the features of more limited or outdated specialty software. This cloud-based system eliminates the need for large, upfront expenditures and offers an affordable monthly subscription fee. Contact OTT, Inc. for more information about this innovative solution for CRM.