Is Your Marketing Hitting the Mark or Falling Flat?

Your marketing team is diligently creating and releasing content to promote your business, products and services. In this digital era, messages may be released across multiple social media networks, as well as through email messaging and other traditional marketing platforms. It takes a lot of time and money to create content and share it with prospects and existing customers. How do you know whether your marketing messages are hitting the mark or falling flat?

Don’t Let Advertising Get Lost in The Noise

The marketplace is crowded and consumers are being bombarded by advertising at every possible turn. At home, at work, on their commute and in the community, consumers see advertising on their smartphones, on TV and radio, in print and in email. This makes it increasingly harder for businesses and brands to rise above the noise and be seen by potential customers.

Marketing messages need to be clever, engaging and spur action by the consumer. That’s no small task for your team of marketing and advertising experts. It takes time to develop and release multi-platform marketing campaigns, not to mention the direct cost of these efforts. Due to the time and costs to create marketing messaging and the importance of engaging with prospects and customers, you need to know whether your messages are being seen or ignored.

Turn Marketing Data into Marketing Success with Dynamics 365

When investing money in marketing and advertising, you don’t want to put your money on best guesses. You want the best data. To achieve this, more businesses are turning to customer relationship management (CRM) systems to consolidate marketing and customer data. Formerly known as Microsoft Dynamics CRM, Dynamics 365 is a flexible, integrated business management system which provides a strong platform for marketing operations.

Microsoft Dynamics 365 can be deployed in the cloud, on-premises or with a hybrid system that aligns with your unique business needs, goals and budget. This CRM solution centralizes marketing and sales data, delivering visibility throughout marketing and advertising efforts and customers. Use CRM to release marketing campaigns, then track prospect and customer responses. Tap into social media networks to monitor what is being said about your marketing efforts, products and your business.

All of the relevant data you need to analyze marketing and advertising efforts is consolidated within Dynamics 365. Powerful business intelligence and robust reporting features highlight key metrics and trends, providing a new view between the marketing campaigns you release, customer interactions and sales. Turn your marketing data into marketing success with the help of modern CRM, like Dynamics 365. Contact OTT, Inc. for more information about Dynamics 365 and make sure your marketing messages hit the mark.