Customer Relationship Management (CRM) tools allow companies to market effectively, sell efficiently and nurture their customer relationships. These tools can be delivered in the cloud, on-premise or in a hybrid fashion to satisfy the needs and requirements of each business.
When CRM is deployed correctly, it serves to reduce overall cost, increase profitability and productivity though the automation of key business processes across all interactions – sales, marketing and customer care. The tool allows for both marketing and sales automation based on rules and responses and gives everyone a 360 degree view of every customer the company serves.
CRM can be extended through the availability of applications and platforms that allow employees to manage tasks, processes and customers via mobile devices; and data from social media and other sources can be integrated directly into the application.
With all the business complexity and pressure in today’s world, and evolving buying processes empower your sales people with the tools to sell more effectively. This ebook details how Microsoft Dynamics CRM helps sales people transact the business that keeps your business profitable.
Get started today with understanding what Microsoft Dynamics CRM can do for you.