OTT, Inc. Blog

How to Get a Continuous Return on Marketing Investment with CRM

The marketplace is crowded and every business is competing for attention. Getting noticed is challenging with so many marketing messages being released across multiple channels. How do you know whether your marketing messages are effective or being ignored? Don’t waste time or money on marketing campaigns that aren’t generating leads or sales. Deploy a customer relationship management (CRM) solution to measure and monitor efforts and...
Read more

Crush Sales Quotas and Optimize Performance with CRM

Your sales team is made up of talented representatives that take good care of your customers, while engaging new prospects. You’ve got to arm your team with the tools needed to crush sales quotas and optimize performance. An integrated customer relationship management (CRM) solution offers time-saving automations that deliver information, encourage collaboration and streamlines the entire sales cycle. Read More.  ...
Read more